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Municipalities must now move forward. They want that too. But they can not do that alone. The necessary innovation also requires input from (social) entrepreneurs, knowledge institutions and residents. That is why the VNG Initiate was set up. Initiate inspires, mobilizes and connects innovators who think from different angles. From students to start ups. From techies to experience experts. From directors to district team employees. What binds these people is the conviction: ‘It can be different, better, smarter, more effective.